COURSE DESCRIPTION – ETHICS, BUSINESS AND COMMUNICATIONS
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- Course Description – Ethics, Business and Communications
| 1209-E | Practice Management and Ethics I |
| This course focuses on the scope of practice of Texas-licensed acupuncturists, with students familiarized with, and discussing, the laws and regulations of the State of Texas regarding the practice of acupuncture, record keeping, and confidentiality requirements. Students will also discuss various ethical dilemmas encountered by practitioners.
30 hours, 2 credits, Prerequisites: None |
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| 1310-M | Health Care Marketing |
| This course includes review and analysis of healthcare marketing theories and principles and their application in identifying the internal and external dynamics of marketing healthcare services to various constituent groups. Emphasis is placed on the use of these theories in a practical application of the principles to the diagnosis of issues and problems associated with healthcare. Discussion will center on how various healthcare organizations interact with each other as well as their various stakeholders and the benefits and challenges they face in the pursuit of increasing their market share. We will explore the question of who is the customer.
30 hours, 2 credits, Prerequisites: None |
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| 1311-M | Principals of Medical Office Management |
| This course introduces the student to a wide variety of medical office duties that are commonly performed by the administrator or owner of a small clinic. These duties include: office communication, medical reception tasks, document production, medical office accounting, billing procedures, appointment, scheduling, medical records management, insurance claims and processing. There is a brief introduction to, International Classification of Disease-10 (ICD-10) and Current Procedural Terminology (CPT) coding, bookkeeping and accounting practices.
30 hours, 2 credits, Prerequisites: None |
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| 2306-E | Practice Management and Ethics II |
| This course focuses on the management of a small health clinic. Information on economics, planning, controlling finances, record keeping, legal compliance, and patient relations will be discussed in detail.
30 hours, 2 credits, Prerequisites: None |
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| 3206-E | Counseling and Communications |
| This course will help the student develop communication and counseling skills to maximize the therapeutic effect of acupuncture and herbal medicine treatments. The student will learn basic principles of counseling and communication through a process that will include discussion and role playing with a special emphasis on the development of the acupuncturist-patient relationship.
45hours, 3 credits, Prerequisites: None
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